Landor brand driver

We find it much, much simpler to arrive at a design solution which satisfies us aesthetically and emotionally, than to evoke a solution which is relatively satisfying to us personally, yet truly communicates to a mass audience. However, that is our responsibility. Indeed, Walter Landor left his mark in the history and development of brands and visual identity.

So on a practical, day-to-day level, how do the design teams engage with the theoretical departments? This is a creatively democratic society. In the broadest terms, the brand idea is king and a creative idea or input can come from anybody. The trick is to spot the golden one when it surfaces. The degree of change needed should also be paid attention to.

Some questions which need to be answered before taking a call are:. These questions determine whether the new path for the brand is evolutionary or revolutionary. We also undertake extensive research to better understand the client, their competitors, and their industry and market reports. What are the major considerations while working on re-branding a well-known brand? It is important to evaluate its existing visual equities and the degree of customer connect to the existing brand identity and the colours.

These are some important questions that one must consider before carrying out rebranding for the well-known brands. In your opinion, how important is it to find the right harmony between forgetting the current branding and focusing the audience on a new image? How do you achieve the same in the case of rebranding? In the case of rebranding, it is important to determine how far off or how close the current branding is, to its new meaning.

To ensure that there is harmony between the current and the new branding we are designing, we take visual equities that work and give it layers depending on the degree of change the brand is seeking. Similarly, for Barista, we built the new brand on the existing colour palette of orange and brown yet the new brand now looks inspired, modern and youthful. What makes your USP and how you make sure it always reflected in your work?

We imagine brands to be flexible and adaptive, not one-dimensional and static and this reflects clearly in our work. Using our proprietary tool, Brand Driver Platform, we ensure that we spend the right amount of time defining the brand based on a strong insight. Attach Dropbox Google Drive Paste.

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